1. Introduction
Banner Ads shows promotional banners in the empty space next to your store content: a tall banner on the left, a tall banner on the right, and a slim bar at the top or bottom of the page on phones and wherever the side banners do not fit. A campaign without side banners can also run the bar as an announcement bar on every screen. You build each promotion as a campaign: what it says, how it looks, on which pages and for whom it appears, and when it runs.
Version 3.0 replaces the old form-based admin with a visual campaign editor. You see your real store in a live preview while you edit, and a short review checks the campaign before it goes live.
Key features
| Feature | What it does for you |
|---|---|
| Designed banners | Write a headline, supporting text, a discount code and a button, pick a style. No image editor needed. |
| Your own images | Upload banners made by your designer. The editor tells you whether an image fits the placement. |
| 13 ready templates | Black Friday, Cyber Monday, Christmas, New Year, Valentine's Day, summer sale, flash sale, free shipping, same-day shipping and more, with texts in seven languages. |
| 12 styles | Professional styles for Black Friday, Christmas, sales, fashion, premium and more, shown as real miniature banners. Adjust colours, typography, button and pattern; a built-in contrast check keeps the banner readable. |
| Live preview | Your real store on a wide screen, a laptop or a phone, on the home, category, product or CMS page. |
| Page targeting | All pages, the home page, or any mix of categories, products, brands, suppliers, CMS pages, store pages (cart, checkout, search…) and address fragments, with exceptions such as "all pages except the checkout". |
| Audience and conditions | Logged-in or new visitors, customer groups (only these / all except), phones or computers, countries, languages, currencies, first or returning visits, where the shopper came from (newsletter, ad, another site) and the cart value – for example a free-shipping bar that shows the missing amount. |
| Scheduling | Start and end dates, optional yearly repetition, days of the week and hours of the day (for example Mon–Fri 08:00–14:00), and a countdown to the end of the offer or to the end of the hours every day ("Order by 14:00, ships today"). |
| Discount code | Shoppers copy the code with one click. Take the code from a discount (cart rule) and the campaign disappears by itself when the discount stops working; an Apply button adds it to the cart. |
| Personal codes with a time limit | Each shopper gets an own copy of the discount that really ends when the countdown does: honest urgency, no restarting timers. |
| Free shipping amount | "Add {remaining} for free shipping" counts to the free shipping of your shop, live after Add to cart, and switches to "You have free shipping!". |
| Progress bar | A line along the bottom of the banner fills up as the cart gets closer to free shipping. The amount is found in your shop by itself: shipping preferences, an automatic free-shipping discount or the prices of the carrier. |
| Messages that take turns or scroll | Two or three messages alternate in the same banner, without moving the page; in the bar they can run as one scrolling line with a pause button. |
| A/B test | Half of the shoppers see a second version with other texts or another style; you see which one brings more clicks and orders. |
| Bar that stays at the top | A top bar can stay on screen while the shopper scrolls; a sticky theme header moves below it. |
| Full-width or floating bar | The bar runs across the whole page, or floats as a rounded card with space around it. |
| Close, auto-hide, show later | Shoppers can close the banner; you decide when it comes back, and whether it waits until the page is scrolled or for 5, 10 or 20 seconds. |
| Media library | All uploaded images in one place, with sizes and where each image is used. |
| Statistics | Views, clicks, click rate, orders and revenue of the last 30 days for every campaign; a chart per day and the numbers of each placement, including how often shoppers close the banner. |
| No layout shift | Banners never push your page around while it loads or scrolls (Core Web Vitals CLS). |
| Google Analytics and Meta Pixel | Promotion events for GA4 / Tag Manager and custom Meta Pixel events, sent only when your trackers already run. |
| Page cache ready | Works with full-page cache modules (JPresta, LiteSpeed): campaigns load after the page for the current shopper. |
| Simple by design | Only what most campaigns need is visible; rare options wait under More options, ⓘ buttons explain settings, a short tour opens on your first visit (once per employee). |
| Multistore | Choose in which shops each campaign runs. |
| Multi-language | Texts, links and images per language, with a warning when a language is incomplete. |
| Accessibility | Descriptions for screen readers, a colour contrast check (WCAG AA), keyboard-friendly banners. |
How the banners appear in your store
- On wide screens the left and right banners sit in the free space next to your theme content and stay visible while the shopper scrolls.
- On phones and narrow screens the bar appears at the top of the page (above your header) or fixed at the bottom of the screen.
- The module measures your theme: side banners appear only when they fit next to the content. If they do not fit (for example on a laptop), shoppers see the bar instead, so the campaign is not lost.
- Only one campaign is shown on a page. If several campaigns could appear, the module picks one (see Where & who).
Where to find the module
Go to Modules > Module Manager, find Side and Mobile Banner Ads with Countdown Timer and click Configure. The module opens on the Campaigns page inside the PrestaShop back office. The back-office header and menu stay visible on every page of the module, the campaign editor included. The module navigation has two sections:
- Campaigns – the list of your campaigns and the New campaign button.
- Settings – display settings that apply to all campaigns.
Getting help
The Getting started box on the Campaigns page has an I need help button that opens the contact form on PrestaShop Addons. Please include your PrestaShop version, your theme and a short description (a screenshot helps a lot).