7. Editor: When

The When tab sets the dates of the campaign, the countdown, and what shoppers can do with the banner (close it, and when it comes back).

1. Time line of the campaign
2. Start and End, in store time
3. Show a countdown to the end

At the top a time line shows the start, the end (a dashed line when there is none), the countdown and the yearly repetition, and a one-sentence summary tells you what will happen, for example "Starts 28 November 2026, 00:00 and ends 1 December 2026, 23:59. The countdown shows the time left. Repeats every year."

#Start and end

All times are in your store's time zone, shown under the field (Store time (Europe/Bratislava)), also when your computer is set to another time zone. Choosing On a date fills in the next full hour for the start and the end of the day a week later for the end. The end must be after the start. A start date with End: Never is fine: the campaign then runs from that date without an end.

When a published campaign reaches its end, it disappears from the store automatically and the campaign list shows it as Ended. Before its start it is shown as Scheduled. A yearly campaign outside its dates is shown as Scheduled until its period comes round again.

#Repeat every year

Repeat every year runs the campaign on the same dates every year, for example for Christmas or a summer sale. It is available when both a start and an end date are set. The year of the dates is then ignored.

A yearly period may cross the new year, for example 27 December to 6 January.

Use it for holidays with a fixed date. Black Friday and Cyber Monday move every year, so they are not repeated: create the campaign again from the template next year (see Templates).

#Only on certain days or hours

Under Repeat every year, Only on certain days or hours limits the campaign to a part of the week or of the day. When closed, its heading says what is set, for example Mon–Fri, 08:00–14:00.

• The times are in your store's time zone, like the dates.
• The hours may cross midnight, for example 22:00 to 02:00. They then belong to the day they start on: with only Friday switched on, the campaign runs from Friday 22:00 to Saturday 02:00.
• Days and hours work with or without dates. With dates, the campaign shows on the chosen days and hours inside the period.
• Outside the days and hours the campaign is not shown, and another campaign with a lower priority can take its place. The campaign list still shows it as Active.

1. Days: weekdays only
2. Hours: Only between 08:00 and 14:00
3. The countdown then runs to 14:00 every day

Same-day shipping: switch on Monday to Friday, Only between 08:00 and 14:00, and the countdown with "Order within:". Shoppers see how much time is left to order today; after 14:00 and at the weekend the banner is gone. The Same-day shipping template is set up exactly like this.

#Countdown

Show a countdown to the end adds days, hours, minutes and seconds until the offer ends. It creates urgency and needs something to count to: an end date (Set an end date first.) or hours of the day.

With Only between hours set, the countdown runs to the end of the hours every day ("Order by 14:00, ships today") and starts again the next day. If the campaign also has an end date and it comes sooner, the countdown runs to the end date.

For yearly campaigns the countdown runs to the end of the current year's period. On banners with your own image, the countdown appears on a strip in the campaign's Background and Headline colours (set in the Design tab): over the bottom of a side image, and under the image in the bar.

#Behaviour

The Behaviour section is collapsed; its heading lists what differs from the defaults (closable, shown again the next day, never hidden automatically, shown right away).

#When it appears

Right away (default), After scrolling 25 % of the page, After scrolling 50 % of the page, or After 5 seconds on the page, After 10 seconds or After 20 seconds. Shoppers who scroll or stay are reading: the banner does not greet them before they look at the page. Once shown, it stays for the rest of the page view. The seconds are counted on every page again.

• The banner fades in at its place; side banners and a bar at the bottom do not move anything on the page.
• A bar at the top still shows right away: appearing later it would push the page down while the shopper reads. This applies only to the bar on phones and narrow screens; side banners on the same campaign wait as set.
• On a page too short to scroll that far, the banner shows right away.
• A high share of closes in the statistics is a good reason to try a later start.

#Shoppers can close the banner

Adds a small × in the corner. Recommended: a banner that cannot be closed annoys. The close button has a label for screen readers ("Close promotion").

• Closing the bar, or both side banners, hides the whole campaign.
• Closing only one side banner hides just that banner on the current page.

After closing, show it again decides when a shopper who closed the campaign sees it again:

For the other options the choice is remembered in the shopper's browser for that many hours. When you change what shoppers see (texts, images, links, colours or the countdown), everybody sees the campaign again, even those who closed it before. Pausing, rescheduling or changing the pages it runs on keeps it closed.

#Hide the bar automatically

Hide the bar automatically hides the bar after 10, 30 or 60 seconds (Never keeps it). On phones the bar covers part of the page. Side banners stay: they never cover your content. The bar comes back on the next page.

A bar at the top that scrolls with the page is not hidden automatically: disappearing by itself it would pull the page up while shoppers read. To hide it automatically, make it Stay at the top while scrolling or put it at the bottom; the option then becomes available.