10. Campaign list and statistics
The Campaigns page is the start page of the module. Like every page of the module (New campaign, Settings and the campaign editor), it opens inside the PrestaShop back office with the usual header and menu. It lists all your campaigns with their status and results.
- New campaign
- Getting started
- Filters
- In the store switch
- Last 30 days
After installation the list contains the draft Sample Global Banner; drafts never appear in the store. If you delete all campaigns, you see No campaigns yet with a New campaign button.
Multistore
In a multistore installation the list shows only the campaigns of the shop (or shops) selected in the PrestaShop shop selector at the top of the back office. Choose All shops there to see every campaign.
Filters
Above the list, Show filters the campaigns. Each filter shows how many campaigns it contains; filters without campaigns are hidden.
| Filter | Shows |
|---|---|
| All | Every campaign |
| Active | Published, switched on and inside their dates |
| Scheduled | Published and switched on, but the start date is still ahead (yearly campaigns: outside this year's period) |
| Drafts | Not published yet |
| Paused or ended | Switched off, or past their end date |
Columns
| Column | What it shows |
|---|---|
| Campaign | A small colour sample or image, the name (click it to edit) and a short summary of where it runs, for example "All pages", "Selected pages (3) with exceptions" or "All pages · conditions: 2". In multistore, also the shops it runs in: All shops or the shop names. |
| Status | Draft, Active, Scheduled, Paused or Ended, with the dates: "No time limit", "From 1 Dec 2026", "Until 24 Dec 2026", or a date range. Yearly campaigns add "every year". |
| Placements | A small drawing of the page, the same as on the placement cards of the editor: the switched-on placements (left side, right side, bar at the top or at the bottom) are filled in. Point at it to read them. |
| Last 30 days | Views, orders with revenue, clicks and click rate, for example "1,240 views", "8 orders · 412,00 €" and "36 clicks · 2.9 %". Campaigns with views but no click show No clicks yet; new campaigns show No data yet. Click the numbers to open the statistics of the campaign. "1,480 delivered" is the number of pages on which the campaign was delivered, counted on your server for every shopper; views and clicks may include only shoppers who agreed to cookies (see Cookies and consent). With All shops selected in the shop selector, the numbers are the sum of all shops. |
| In the store | The switch shows or hides the campaign in the store immediately, without opening it. A draft shows Finish the draft instead, which opens it in the editor. |
| Actions | Edit and the ⋯ menu with Statistics, Duplicate and Delete. |
On a phone or a narrow window the list turns into cards, one per campaign, with the same information.
A view is counted when at least half of a banner is visible on the shopper's screen, once per page and placement. A click is counted when the shopper clicks a linked image or button (copying the discount code is not counted as a click). Views and clicks in the editor preview are not counted.
Statistics of a campaign
⋯ > Statistics (or a click on the numbers in Last 30 days) opens the details of one campaign for the last 30 days:
- Views and clicks per day
- Views, clicks and closes of each placement
- Orders and revenue
| Part | What it shows |
|---|---|
| Chart | Views and clicks for each of the last 30 days. Point at a day to read its numbers. |
| Placements | Views, clicks with the click rate, and Closed for the left side, the right side and the bar. Side banners show on wide screens, the Bar on phones and narrow windows, so this also tells you how the campaign does on phones. |
| Orders | Orders and their revenue placed within 7 days after a view of the campaign. |
Closed counts how often shoppers pressed ×. A high share of closes means the banner is in the way: try another placement, a later start (When > Behaviour) or a shorter text.
Visits of search engines and other robots are not counted.
An order counts for a campaign when the shopper saw it in the 7 days before ordering; the revenue is the order total with tax in the shop's default currency. An order counts once per campaign, even if the shopper saw it many times. Orders count from the installation of version 3.0; nothing is stored about the shopper except a list of the campaigns they saw, in their browser.
Switch a campaign on or off
Use the In the store switch in the row. Paused campaigns keep all their settings and dates; switch them on again whenever you like. Drafts cannot be switched on here: click Finish the draft and use Review and publish.
Permissions
The module follows the PrestaShop permissions of the Banner Ads tab (Advanced Parameters > Team > Permissions): employees without the edit permission see the switches disabled, without the add permission they cannot create or duplicate campaigns, and without the delete permission Delete is missing. In multistore, a campaign that also runs in a shop the employee does not manage is shown, but cannot be switched or changed.
Duplicate a campaign
Choose Duplicate in the ⋯ menu. A copy named "… (copy)" is created as a draft, with all texts, images, pages and dates. Statistics are not copied. This is the fastest way to prepare a similar campaign, for example the same banner for another category.
Delete a campaign
Choose Delete in the ⋯ menu and confirm with Delete. The campaign and its statistics are deleted. Uploaded images stay in the media library.
Getting started box
Until you hide it, the top of the page shows the Getting started checklist (see Installation). It also warns you when the module is not attached to your theme or is disabled.